Free Resource — Oregon Small Business

The Complete Small Business
Website Checklist

27 things every Oregon small business website needs to generate leads and rank on Google. Built from hundreds of local website audits — download it free.

27-Point Checklist 5-Min Read Oregon Focused

What's Inside

6 Categories. 27 Checkpoints. Zero Fluff.

This checklist covers every layer of a high-performing small business website — from the technical foundations that affect search rankings to the conversion elements that turn visitors into phone calls.

1. Domain & Hosting 5

Your domain name is professional and easy to spell

SSL certificate is active (site loads with https://)

Hosting is on a reliable server with 99.9% uptime SLA

Domain is registered for 2+ years

WWW and non-WWW both redirect to one canonical URL

2. Design & User Experience 6

Site loads in under 3 seconds on mobile

Navigation is clear — visitors find what they need in 1–2 clicks

Site looks professional on both desktop and mobile screens

Colors and fonts match your brand consistently

Contact information is visible on every page

Images are high quality and load quickly

3. Content & Messaging 5

Homepage headline clearly states what you do and who you serve

Services are described with benefits, not just features

You have at least one testimonial or social proof element

About page includes a real photo and your story

All content is free of spelling and grammar errors

4. SEO Fundamentals 5

Each page has a unique title tag with your city/state

Meta descriptions are written for every key page

Your business name, address, phone are consistent across the web

Google Search Console is set up and verified

Site has an XML sitemap submitted to Google

5. Lead Generation 4

There's a clear call-to-action (CTA) on every page

Contact form works and sends emails reliably

Phone number is clickable on mobile

You offer at least one lead magnet or free resource

6. Google Business Profile 4

GBP is claimed and fully filled out

Your website URL is linked in your GBP

You have at least 10 Google reviews

GBP categories match your actual services

Who This Is For

Built for Oregon Service Businesses

If your business relies on local customers finding you online, this checklist is for you. We built it from auditing 200+ small business websites across the Pacific Northwest.

Trades & Contractors

Plumbers, electricians, HVAC, roofers, painters

Professional Services

Accountants, attorneys, consultants, therapists

Retail & Restaurants

Shops, salons, cafes, specialty food businesses

Nonprofits

Community orgs, charities, advocacy groups

Ready to build a better website?

Francisco Labs builds custom websites for Oregon small businesses. Let's talk about what you need.

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